Your Website needs to do more than making your company look good. It has to support your overall business operations - customer service, sales , marketing and collaboration. Whether you're planning an intranet or Internet site, don't start before you check your strategy against this comprehensive checklist. The following checklist and the associated answers will facilitate the analysis process for designing and building the website that allows your company to turn the corner.

GENERAL

1. Where did you hear about us?
2. Do you have a domain name? If not, do you have ideas on one? If so, what is it?
3. What is your company name? Do you want to use the entire name on the site, logo, and graphics?
4. Do you have special features in mind like an ECommerce shopping cart, BLOG, RSS, Forms with emails, E-zine, Newsletter sign up, auto responders, advertising landing/call-to-action pages, etc.?
5. What content blocks would you like to have for the web-site pages (news, references, catalogue, etc.). Please specify for each page.

MARKETING

1. Who is your intended audience? Are they regional, industry specific, company size specific, etc.?
2. Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc.?
3. Describe your ideal client and the specific attributes that we'll be targeting in the website.
4. What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.?
5. What separates your company from your competition and what do you expect will draw clients to the website?
6. How do you plan to market the website?
7. What company properties do you want to emphasize on the website? Please prioritize.

IDENTITY

1. Do you already have a logo and other graphics to be used? If not, do you want to have one created?